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A Wall Street Journal article about Apple Watch and its health features leads to misinformation and misinterpretation about the wearable device. 
Apple is undoubtedly hoping that with its much-hyped Apple Watch set to launch next month, it will make wearables cooler and sticky - consumers wouldn't abandon them a few months after purchase as they are wont to do.
What they probably didn't expect was how misinformation would spread after a report about how some health features that were considered for the Apple Watch didn't make the final cut.
In mid February, the Wall Street Journal reported a story that explained that Apple executives were envisioning the smartwatch as a robust health monitoring device that would meaure blood pressure, heart activity and stress levels among other things. The device would include an EKG capability, blood pressure tracking, skin conductivity sensing and blood oxygenation sensing. 
But those features were all abandoned for a variety of reasons such as they were too complex, they didn't work well and that they would invite regulatory overnsight.
After WSJ reported the story, which also looked at how Apple would market such a device, what followed was classic Internet misinformation.
Here are a few headlines that followed, according to MobiHealthNews.
“Sensor issues forced health features to be cut from Apple Watch.” “Dropped health monitoring functions won’t hinder Apple Watch sales.” “WSJ: Apple cut watch health features due to erratic sensors.”
One speaker at a conference in New York who mistakenly called the device iWatc,h described it like this, reported MobiHealthNews
"So, iWatch. This is going to change everything. Let me tell you, especially in health, it is going to be revolutionary to the healthcare industry. Except they took all the health features off about two weeks ago. No more health features.
All of this would lead people to believe that between September, when Apple's CEO, Tim Cook, unveiled the smartwatch, to now - a month before the official launch - Apple has had to nix health features that would make the device a genuine health monitoring tool.
And yet, nothing could be further from the truth. Buyers of the smartwatch would get the same device that Cook promised back in September. The Apple Watch may be a glorified health/fitness device although could leave room for developers could use the Watch's platform to add more health tools. Buyers would get the same device they were promised in September.
And indeed as the WSJ article noted, Apple itself could add better monitoring tools in future Watch generations.
Here is an example of how hype and excitement over a product - a marketer's dream in any industry - can also quickly lead to misinformation and misinterpretation from which even powerful corporations are not immune. 

Arundhati Parmar is senior editor at MD+DI. Reach her at arundhati.parmar@ubm.com and on Twitter @aparmarbb 
[Photo Courtesy of Apple]
In the medical world, In Vitro Diagnostic (IVD) instruments are ubiquitously used in hospital labs, doctor offices, and at home. IVD instruments are designed for various qualitative or quantitative diagnostic procedures, commonly called assays, in assessing or measuring the target entity out of the samples. For different assays, IVD instruments are designed with the goal to automate the process, combining and streamlining labor-intensive steps. Based on their applications, these steps could be combined in one self-contained platform, in several discrete platforms, or a combination of both, depending on the application’s needs. Furthermore, some platforms use modularization, starting with minimum modules and then adding modules as the needs grow. This enables laboratories to pick and choose optional modules as needed. With modular design in mind, most IVD instrument providers start with a small footprint platform, and enhance the design with an expandability mechanism to accommodate more modules for future product enhancements. In order to be most effective, an embedded computing platform used in an IVD instrument needs to be easy-to-configure and easy-to-expand.
WADE-8015 Mini-ITX is one of the latest Portwell’s embedded computing solutions. This embedded system board is based on the latest 4th generation Intel® Core™ processors (codenamed Haswell), and features a PCIe x2 gold finger side-edge connector. The WADE-8015 provides power saving, greater performance, better visual experience, as well as enhanced security, and is easy to use, configure and expand for the development of IVD instrument.

Thanks to a software platform that analyzes the traffic to MD+DI’s Web site, we have a pretty good handle on what kinds of articles our audience likes to read. We know, for example, that we’re likely to get a big jump in page views any time we cover a story on jobs or compensation (especially if it involves a CEO). There’s also a predictable bump in traffic following amegamerger between key industry players. Not surprisingly, scandals and lawsuits get people clicking, too.
But one topic that doesn’t seem to pique our readers’ interest is cybersecurity—especially given its potential implications for everything from patient safety to profits. I’ve been told time and time again by experts that cybersecurity should be top of mind for medical device manufacturers. But on our site, at least, the subject seems to be met with a yawn.
At the MD&M West exposition in Anaheim, CA, this past February, I shared my hunch that many in the medtech industry don’t care enough about cybersecurity with Melissa Masters, director of electrical, software, and systems for consumer, industrial, and medical products at Battelle. She posits that it’s not that those in industry aren’t taking the issue seriously enough, but rather that many in the device business simply haven’t been forced to deal with the problem of cybersecurity directly yet.
Despite stunts like security researcher Jay Radcliffe’s 2011 public hacking of his insulin pump and a 2012 episode of the Showtime drama Homeland that envisioned terrorists taking control of the U.S. Vice President’s pacemaker, there hasn’t been a reported instance of a medical device being hacked and used to physically harm a patient. But last October, the U.S. Department of Homeland Security reportedly investigated a Hospira infusion pump and cardiac implants from Medtronic and St. Jude Medical that the agency feared could be vulnerable to security breaches. And Masters says other device makers have been in the news for hacks that leaveraged their devices to access hospital networks.
But even those device makers that haven’t yet been hit by a cyberattack will have to start taking the issue more seriously thanks to the finalization of FDA’s long-awaited cybersecurity guidance document this past October. The guidance encourages medical device manufacturers to develop design inputs related to cybersecurity and establish a cybersecurity vulnerability and management approach as part of required software validation and risk analysis. It also provides a recommended cybersecurity framework for manufacturers to follow and lays out recommendations for how companies should document the steps they’ve taken to ensure the cybersecurity of their devices in premarket submissions.
Now that the guidance is in place, Masters suspects “a lot of companies are going to run into a brick wall” with their submissions if they don’t have their cybersecurity ducks in a row. She says small companies are most likely to be lacking in the cybersecurity department—despite the fact that putting a security plan in place isn’t usually a significant expense—but even some larger players aren’t as prepared as they should be.
A talent shortage is partly to blame. “Cybersecurity experts are hard to come by,” Masters says. “Even some big companies don’t have them in-house.”
But try telling that excuse to FDA when it kicks back your submission or explaining it to patients or hospital customers when your device is the target of a cyberattack.
Cybersecurity is a problem the medical device industry simply has to solve. Data is fast becoming the lifeblood of healthcare, and its potential to change outcomes is huge. But all that information is worthless if it's not safe from meddling by malicious parties. Providers won’t purchase your products if they make them vulnerable to attack. And patients will never buy in to treatments if they can’t trust that the data shared about their health is secure.
Next time we run an article about cybersecurity, will you be reading?
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